Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Juliana Cobb, head of creative at 72andSunny, New York.
BEST TV
Winner: Visit Oslo ‘Is It Even A City‘. What a coup to take such an opposite approach to selling people on the appeal of a city by giving it a spokesperson that’s sh*tting on it at every turn, YET STILL MAKING YOU WANT TO GO. The ingredients all had to be perfect, so the craft of this one nails it. The casting is flawless, this skeptical spokesman is perfectly low key and authentic feeling in his dismissal of the city. The cinematography is a great choice – the movement and intimacy of a handheld feel makes it feel like you’re there with him, while the framing is also capturing incredibly appealing shots of the places he goes and the vistas in the city. Booking my trip. READ ON…
