Launching Nine Herbs Green Balm, an itch-relief product, faced challenges due to stringent Thai FDA regulations. To navigate these restrictions, SCRUM Bangkok x ADK Thai devised a creative solution by introducing a unique product that complied with the rules.
Introducing the world’s first Anti-Itchy-Anti-FDA Stick, named ‘Mai Khan,’ a quirky play on words in Thai, meaning both “Not Itchy” and “Anti Itchy Stick.” The campaign featured relatable and humorous skits, such as the annoyance of a mosquito bite during a date or an unreachable itch during a job interview. These scenarios effectively highlighted the product’s powerful anti-itching benefits while adhering to FDA guidelines.
Credits
Agency: SCRUM x ADK Thai
Chairman: Masato Suematsu
Chief Executive Officer: Thanawat Meesawat
Managing Director: Panupong Piyatanasirikul
Chief Creative Officer: Wikorn Rojarayanont
Creative Director: Pattanapond Ketrathon
Copywriter: Chanakarn Kriangsantikul
Art Director: Purisalak Sawantrat / Pattanapond Ketrathon / Wikorn Rojarayanont
Senior Account Executive: Chotirat Prommachot
Head of Strategy and Media: Sasana Jitwatna
Strategic Planner Manager: Jirakit Insrithong
Media Planning Director: Thatsanun Natthawutyangkul
Media Planning Manager: Suradate Weerayuthasin
Agency Producer: Jutamart Sanguanyod
Production
Production Company: No Minute Wasted Co.,LTD Bangkok
Film Director: Sira Simmee
Cinematographer: Piya Charoenwithit
Assistant Director: Pattarin Chaopanich
Production Manager: Prempree Simathamchai
Production Design: Blue Sangnet
Editor: Sira Simmee
Colorist: Udomsak Thong-in
Casting Director: Donutt Yeah
Hair & Make-up: Noppatham Kanjanasoon
Stylist: Aoomrak Photthiramontri
Wardrobe: Aoomrak Photthiramontri
