Moonfolks has won the yearly agency Creative Brand duties for Suzuki Indonesia in a multi-agency pitch. The mandate involves a defined scope to support marketing efforts of Suzuki brands in Indonesia, but also engagement on integrated campaigns for specific brands and new product launches from time to time.
Suzuki brands in Indonesia include Jimny, All New Ertiga Hybrid, New XL 7 Hybrid, Grand Vitara, Baleno, S-Presso, New Ignis, APV, New Carry Pick-up, among others.
Indonesia is the largest automobile industry in ASEAN. According to The Association of Indonesian Automotive Industries (GAIKINDO), Indonesia produced 1,395,717 units of four-wheeled vehicles in the period Jan-Dec 2023. Other data from GAIKINDO suggests that 96.3% of all cars produced in Indonesia were from Japanese manufacturers (2019), signifying the importance of Suzuki within the industry.
Harold Donnel Tampubolon, 4W Marketing and Business Strategy Director, PT Indomobil Suzuki Sales, said: “Car ownership in Indonesia goes beyond functional needs. Its aspirational, self-actualising and a lifestyle statement. As Suzuki innovates for a more sustainable future, we needed an agency partner that is able to bring our values to life. In Moonfolks, we found a partner that has both strategic and executional skill to understand the Suzuki brand core and make it come to life.”
To this, Anish Daryani, Founder, CEO and President Director, Moonfolks, added: “We’ve been craving to have a strong automobile brand in our portfolio, and we found the answer in Suzuki. As an iconic brand, and a strong pipeline of innovative launches in the months to come, we believe we can give Suzuki the ‘moonshot’ it truly deserves. We are excited and committed to translate content and brand experience to commerce and work with Bapak Harold and his team to create stronger brand love for car buyers in Indonesia”.
