The Sweetshop’s has added UK director, Simon Willows, to their Asia roster. Willows is a visionary filmmaker known for his captivating, eclectic, and innovative approach to storytelling.
After making a name for himself with short films and collecting a treasure trove of industry anecdotes Willows made the move into directing commercials. His debut advertisement for Nike, which involved puppeteering supermarket chickens, won him a D&AD Pencil and established his reputation for creating humorous and heartfelt films.
Jenny Crabb of The Sweetshop Asia, said: “We’re thrilled to welcome Simon to our Asia roster! He’s a fantastic collaborator who brings a genuinely joyful and energetic approach to his directing, resulting in consistently fun and magical work. His knack for solving creative and budget challenges makes him a perfect fit for our team. We can’t wait to see the amazing work he’ll bring to our projects. Welcome aboard, Simon!”
With deep expertise in his craft and a keen eye for detail, Willows seamlessly integrates CG elements into his projects, from whimsical animations to sleek tech campaigns. His work spans a variety of genres and techniques, his hands-on, craft-driven approach, coupled with an ability to foster a warm, inclusive environment on set, has made him the go-to director for numerous agencies and brands
Willows adds: “After an amazing experience shooting with Sweetshop Bangkok, I am delighted to be joining their Asia roster. I was impressed by the speed at which they executed an entire production in record time, thanks to their wonderful production team and incredibly resourceful crew.”
Willows’s impressive portfolio and commitment to pushing the boundaries of creative filmmaking will bring a fresh perspective to brands and audiences across Asia.
Take a look at Willows’s work here.
