A big celebration is approaching as 7-Eleven enters its fortieth year of operating in Malaysia, with the first branch in Bukit Bintang opening all the way back in 1984. In line with their belief of “Serving Up Surprises”, the convenience store giant has prepared many such surprises for Malaysians, starting with a whimsical trip into a world filled with deals, delights and delicacies.
To commence this anniversary celebration, 7-Eleven, in partnership with Naga DDB Tribal Malaysia and Cybernerdbaby, has launched Wonderland – an AR experience where customers can explore four different worlds. When you step into a 7-Eleven, it will feel like you’re entering fascinating new worlds.
Simply scan the QR codes in-store with a smartphone, and play the worlds’ interactive games. If you want a bit of colour, dive into the water park-inspired SlurpeeSplash and make your own artsy expression of the icy cold drink. Feeling adventurous? 7-Verse features a controllable spaceman that can collect exclusive 7-Eleven snacks. Or maybe wind down with a shoot-’em-up booth at CAFéstival, a carnival featuring 7CAFé foods. And to top it all off, chomp down on fluffy soft serve ice cream towers in SoftScrapers, before they get too tall!
Players who score big can post their results via IG story, and DM screenshots to @7elevenMalaysia on Instagram, where lucky winners stand a chance to win a PlayStation® 5, Dyson Hairdryer, VR goggles and even an LG TV.
“Our goal for Wonderland is to enhance the customers’ experience when they visit our stores. Good food, snacks and drinks, literally viewed through a different lens,” a spokesperson from 7-Eleven said.
A representative from Naga DDB Tribal, added: “We envisioned Wonderland as a space not just for delicious snacks, but also how these foods’ unique features can instill a sense of wonder in the customers, so they’ll always come back for more. It is all in line with our mission of being The Experience Makers for our client’s brands.”
7-Eleven Wonderland launches on 6th June, and will feature the Wonder Deals, special promotional in-store prices for selected products. Visit your nearest 7-Eleven to experience Wonderland’s AR worlds and for more information.
