Last week, Samsung hinted at a new color variant of the Galaxy S24 Ultra. It somewhat cryptically teased a yellow color option for the latest flagship in India. We presumed it to be the Titanium Yellow color, which is already available in most other markets. It indeed was that, as the company has officially announced the new colorway for the phone in the country.
Samsung launches Titanium Yellow Galaxy S24 Ultra in more markets
Samsung usually offers its Galaxy S series flagship smartphones in a wide range of colors so everyone gets something of their choice. It is no different this year. The Galaxy S24 Ultra comes in as many as seven colorways. These included Titanium Violet, Titanium Yellow, Titanium Gray, and Titanium Black as the standard color options that you can pick up from any retailer, including Samsung itself.
The Titanium Green, Titanium Blue, and Titanium Orange colors, meanwhile, are exclusively sold through the Korean firm’s online store. You won’t find these options on third-party retailers. This is also standard Samsung stuff—the company always keeps some colors exclusive to its store—so nothing surprising. However, it surprisingly didn’t bring the Titanium Yellow color to some markets.
For example, in India, Galaxy S24 Ultra buyers had only three standard colors to choose from alongside the three Samsung-exclusive ones. That’s changing with the launch of the Titanium Yellow variant. The company is now selling all seven colors of the phones in the country. As said earlier, the yellow option is already available in most other markets, including Australia, Europe, the US, the UK, and the UAE.
The Titanium Yellow Galaxy S24 Ultra costs the same as other colors in India. In fact, switching colors doesn’t affect the price of the phone anywhere. The latest Samsung flagship starts at ₹129,999 (for the 12GB+256GB variant), which is about $1,560 in the current currency exchange rate. That’s because flagship smartphones are usually costly in India. The same phone costs $1299.99 in the US.
Samsung is gearing up for another major launch next month
Samsung may soon bring the Titanium Yellow Galaxy S24 Ultra to other markets where it wasn’t available initially. However, another product will soon be the center of attraction in the Galaxy family. The company is gearing up to launch the Galaxy Z Fold 6 and Galaxy Z Flip 6 foldables. The launch event may take place on July 10, with Samsung also unveiling new watches, earbuds, and other products.
