Following seven competitions over four days, the Cannes Lions International Festival for Creativity has announced its 2024 Young Lions winners. In Media, Havas Creative China’s Jiayu Cao and Linghui Dai took out Gold. Ginola Tan and Tan Yuan Ling from GOVT Singapore have scored the Gold in PR. Praptee Sharma and Roshni Govind Iyengar from Jio Platforms Limited India won Gold in the Marketers, sponsored by Pantone.
The Media competition was dominated by Asia who won the Gold, Silver and Bronze. The other Media winners are, Hakuhodo Inc Japan’s Seri Morikawa + Hinako Kawai (Silver) and Cheil Worldwide South Korea’s Sujin Lim and Tae-yul Ko.
The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. They embody a true celebration of creativity across the world where young professionals have the opportunity to showcase their talent and achievements. All of the entries have been judged by members of the Cannes Lions Juries live in Cannes, and the Gold, Silver and Bronze winners have now been announced.
The News Movement, the official media partner of Young Lions, brought the competitions to life through behind-the-scenes video content and interviews designed to capture the spirit of creativity and innovation of emerging talent at the Festival.
Simon Cook, CEO, LIONS, said, “The Young Lions Competitions are a unique opportunity for the next generation of talent to gain first-hand industry experience and we’re excited to announce this year’s winners. It’s inspiring to see new countries enter and win. This year saw Kazakhstan take home a Silver in the Digital competition and Uzbekistan win a Bronze in Design. The competition brings together an incredible cohort, whose stories have been amplified by our official Young Lions media partner, The News Movement. Congratulations to all the 2024 winners, and to all the competitors who rose to the challenge.”
Lotte Jones, Chief Commercial Officer, The News Movement, added: “Spotlighting the brilliant agency leaders of tomorrow becomes more important every year, and we are thrilled to celebrate the 2024 Young Lions winners. This year’s competition was a remarkable display of creativity and ingenuity, with teams delivering truly innovative responses to the briefs.
“We are very proud to be the official media partner for the competition, helping to showcase talented creators and inspire others aspiring to forge a similar path. It was a privilege to share their journeys through our video content, offering a behind-the-scenes glimpse into the competition and the remarkable individuals who make it all possible.”
Young Lions Competition winners are as follows
Media
The Young Lions Media competition focuses on how young professionals use strategic thinking and innovative approaches to solve an important marketing challenge. This year’s brief was delivered by the Unstereotype Alliance, which asked competitors to curate a powerful media strategy that reaches young men and presents a more diverse, contemporary understanding of success for them.
Gold
Who is the successful man?
Jiayu Cao, Business Development Manager, Havas Creative China, Mainland China
Linghui Dai, Senior Copywriter, Havas Creative China, Mainland China
Silver
#SpreadSpoiledGuys
Seri Morikawa, Copywriter, Hakuhodo Inc, Japan
Hinako Kawai, Designer, Hakuhodo Inc, Japan
Bronze
#Sidekick: New Face of Success
Sujin Lim, Art Director, Cheil Worldwide, South Korea
Tae-yul Ko, Art Director, Cheil Worldwide, South Korea
PR
The Young Lions PR competition asks its entrants to create an innovative PR strategy. The PR brief was supplied by Jood Kitchen. Jood Kitchen asked Young Lions competitors for a strong PR idea to raise awareness of the benefits of Jood Kitchen, so it can become more independent and financially self-sufficient in the long term.
Gold
Lunch (Tax) Break
Ginola Tan, Copywriter, GOVT Singapore, Singapore
Tan Yuan Ling, Art Director, GOVT Singapore, Singapore
Silver
The Homeless Chef’s Table
Diogo Brandao, Art Director, HeimatTBWA, Germany
Timo Zwiesigk, Copywriter, HeimatTBWA, Germany
Bronze
One Plate Society
Lana Bachaliashvili, Account Manager, Leavingstone, Georgia
Nino Totladze, Account Manager, Leavingstone, Georgia
Film
The Young Lions Film competition aims to create beautiful work that is impactful. The brief for this year’s Film competition focused on redefining what it means to be a successful man today to attempt to eliminate harmful stereotypes in advertising. The Unstereotype Alliance asked competitors to create a compelling film to address this and inspire young men.
Gold
Man in the Mirror
Matt Nicholas, Senior Creative, VCCP Group LLP, UK
Graham Roberts, Filmmaker, Motion Picture Solutions, UK
Silver
Successful Generation
Inna Tabachenko, Copywriter, BBDO Berlin GMBH, Germany
Lisa Glonti, Art Director, BBDO Berlin GMBH, Germany
Bronze
World Record
Marita Kavelashvili, Creative Director, BOBA Production, Georgia
Ana Tediashvili, Creative Director, BOBA Production, Georgia
Marketers, sponsored by Pantone
Focusing on the foundation of creative work that engages its audience, the Young Lions Marketers competition centres on creating a strong and effective brief. This year the brief was set by the World Bank’s International Development Association (IDA), which asked competitors to recruit young people, entrepreneurs, influencers and civil society groups to champion and advocate for the IDA, to create greater awareness for their work.
Gold
I Do Give A F***
Praptee Sharma, Manager – Product Marketing, Jio Platforms Limited, India
Roshni Govind Iyengar, Manager – Strategic Initiatives, Jio Platforms Limited, India
Silver
What Would Ida Do?
Gemma Albin, Senior Manager – Global Influencer Strategy, The LEGO Group, UK
Charlotte Rubesa, Senior Communications Strategist, The LEGO Group, UK
Bronze
Taste Today, Change Tomorrow
Maria del Mar Ventura Marí, Brand Manager, GBFoods, Spain
Sònia Bellés Fernandez, Brand Manager Junior, GBFoods, Spain
Design, sponsored by Monotype
The Young Lions Design competition focuses on creating effective, refined and attractive brand identity. This year, the Young Lions were briefed to create a visual identity that raises awareness for the less well-known filmmaker Billy Wilder, by Museu da Imagem e do Som.
Gold
Billy Wilder – The Man Behind The Picture
Billy Nhiwatiwa, Designer, Jones Knowles Ritchie, UK
Ethan Brown, Designer, Studio Sutherl&, UK
Silver
Through the Lens of Billy Wilder
Amber Redmond, Graphic Designer, Slater Design, Ireland
Paddy Collins, Motion Designer, Slater Design, Ireland
Bronze
Billy Wilder – The Director that We Don’t See
Farrukh Murodov Senior Art Director, Paradigma Studio, Uzbekistan
Malikabonu Murodova, Copywriter, Paradigma Studio, Uzbekistan
Digital
The Young Digital Lion competition focuses on building a digital-led campaign that uses both the platform and the technology behind it. During the competition, participants were challenged to create a campaign to bring more people into the movement for climate justice by Project Dandelion.
Gold
Ice Breaking Moves
Roberto Concha Rodríguez, Senior Copywriter, GUT Mexico City, Mexico
Alejandra Margain, Strategy Director, GUT Mexico City, Mexico
Silver
WORDS ON THE WIND
Yermakova Adelya, Copywriter, SEED, Kazakhstan
Zharkynbek Murad, Designer, Freedom Bank, Kazakhstan
Bronze
Pass Your Guilt
João Chicau, Copywriter, VML, Portugal
Tomás Almeida, Art Director, Akt Creative, Portugal
Print
The Young Lions Print competition challenges young creatives to produce a stand-out, captivating and unique print ad. This year’s brief was provided by the Unstereotype Alliance and challenged competitors to redefine current entrenched narratives and present a more diverse, contemporary understanding of success for men and develop a print idea that raises awareness of this.
Gold
Man’s Greatest Fan
Ana Cornejo, Graphic Designer, Paradise DDB, Ecuador
María Paula Mera Vélez, Strategic Planning Leader, Paradais DDB, Ecuador
Silver
The Direction to Success
Rony Saavedra, Art Director, Mediamonks, Colombia
Alejandro Orjuela, Copywriter, DAVID, Colombia
Bronze
The Toxic Feed
Alexandre Thiebaut, Creative Copywriter, Publicis Conseil, France
Robin Schneider, Art Director, Publicis Conseil, France
