Ogilvy Philippines has won a Silver in the Cannes Media Lions. 60 Lions have been won overall, with the Grand Prix presented to ‘Handshake Hunt’ for Mercado Libre by Gut, São Paulo, Brazil.
Ogilvy Philippines’ Silver was won for ‘This Is an IKEA Store’,
The only other award won by Asia in the category was a Bronze Lion to VML Singapore for LUX ‘The End’.
In the Media Lions, which demonstrate work that enhances and amplifies through game-changing channel strategy, 1888 entries were received and 60 Lions were awarded by the Jury: 10 Gold, 19 Silver, 30 Bronze. The Grand Prix winning campaign: As Brazilians hit the internet during Black Friday 2023, the retailer launched a clever awareness campaign of its various promotional discounts. For the entire day of the consumer holiday and across the world’s second-largest TV Network, Globo, whenever a handshake happened on screen a scannable pop-up QR code appeared in the corner of the person’s TV linking to a promotional offer.
