June 20 2024, 4:29 pm | | No Comments
The PR Lions, which honour strategic and creative communication – work with storytelling at its core, which establishes, protects and enhances reputation and business, awarded 50 Lions from 1528 entries: eight Gold, 16 Silver, 25 Bronze and the Grand Prix went to ‘The Misheard Version’ for Specsavers by Golin, London, UK. The healthcare specialists in vision and hearing employed UK pop singer Rick Astley to covertly re-record the lyrics to his hit single Never Gonna Give You Up to convince people to sign up for a free hearing test.
Asia has won 2 Silver and 1 Bronze Lions in the category. The Silver’s were awarded to FCB Kinnect Mumbai for ‘Lulumelon Eoss’ and VML Mumbai for ‘Sing To Remember’. Ogilvy Singapore has also taken out a Bronze Lions for ‘Transition Body Lotion’.
