Here BBDO Guerrero Philippines highlights their 2 best chances to win at the Cannes Lions festival next week.
Mountain Dew – Play The Dew
Mountain Dew, one of the leading soft drinks in the country, is specially popular with gamers. So to remind people how much Dew (as it is popularly known) is part of the gaming experience, we developed a radio and audio campaign where all the sound effects of the game are realistically captured using the human voice and a single word: ‘Dew.’ As the client said, it’s a “once heard, never forgotten association” which will broaden out into other platforms as the campaign develops.
Childhope Singing Lessons
The school on the streets program is an ongoing initiative by Childhope Philippines Foundation that provides quality education to street children through a mobile van with audio-visual equipment. Singing Lessons supplements that program by incorporating subjects such as Mathematics and English to more complex life lessons, such as Hygiene, Gender Sensitivity and Rights of a Child. The program was soon noticed by private and public school teachers so we added in an AI component that can generate new rap based songs based on input from licensed teachers, accessible at singinglessons.ph. The program recently won gold and silver at the 2024 Asia Pacific Tambuli awards.
