These top creatives will represent China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand as they gather onsite in Las Vegas at Encore @ Wynn, commencing 29th September through 7th October 2024.
Every Asian country has its rich cultural values and heritage that can be seen in their creative work. These countries still hold on to their rich tapestry of language, customs, food and traditions. Some of the cultures are quite closely linked but they still maintain their own special identity and this is reflected in the creative work. Last year companies from Asia brought home a Grand LIA and 14 Gold Statues, 16 Silver and 28 Bronze. The Grand LIA was awarded to Dentsu Tokyo for “My Japan Railway”.
Barbara Levy, President of LIA, said, “There is such a rich tradition of storytelling in Asia. You can see it and feel it in the kind of work that comes out of the region. Each culture in each country has its own flavor of creativity even though they may share some similarities. It is this diversity that brings a deeper level of discussion to the jury rooms.”
All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
JURORS FROM ASIA
CHINA:
Fan Ng, Chief Creative Officer, BlueFocus will judge Integration and Direct
HONG KONG:
Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, Hong Kong will judge Health & Wellness-Craft and Pharma & Medical-Craft
Reed Collins, Chief Creative Officer, Ogilvy APAC will judge Creative Strategy and Transformative Business Impact
INDIA:
Swati Bhattacharya, Former Creative Chairperson of FCB will judge TV & Cinema and Online Film
Santosh Padhi, Chief Creative Officer, India, Wieden+Kennedy, Mumbai will judge Branded Content and Branded Entertainment
Josy Paul, Chairperson & Chief Creative Officer, BBDO India, Mumbai will judge Creative Strategy and Transformative Business Impact
Sachin Talwalkar, Chief Creative Officer, Havas Life Sorento, Mumbai will judge Health & Wellness
JAPAN:
Yasu Sasaki, Global Chief Creative Officer, Dentsu Group Inc., 2024 Jury President for Evolution and Creative Use of Data
Shoko Akutagawa, Creative Producer, Tokyo will judge Production & Post-Production and Music Video
Morihiko Hasebe, Global Executive Creative Director, Hakuhodo Inc. will judge Non-Traditional
KOREA:
Hyeah Nahm, VP / Executive Creative Director, Publicis Groupe Korea, Seoul will judge Ambient & Activation, Billboard, Poster and Print
Chad Song, Campaign Director / Co-Founder, the.WATERMELON, Seoul will judge Creativity In PR
MALAYSIA:
Sling, Film Director at Directors Think Tank, Kuala Lumpur and Singapore will judge Branded Content and Branded Entertainment
Graham Drew, Chief Creative Officer, Grey Malaysia and Singapore will judge Digital and Use of Social Media & Influencers
PHILIPPINES:
Merlee Jayme, Chairmom / Founder, The Misfits Camp, Makati City will judge Creativity In B2B
Joey David Tiempo, Founder / CEO, Octopus&Whale, Manila will judge Evolution and Creative Use of Data
SINGAPORE:
Joji Jacob, Regional Chief Creative Officer SEA & NA, Havas, 2024 Jury President for Creativity In B2B
Deborah Abraham, Head of PR, Global, Forsman & Bodenfors, Singapore will judge Creativity In PR
Meryke Naude, Creative Director – MullenLowe Beauty, MullenLowe Singapore will judge Design and Package Design
Cristina ‘Tin’ Sanchez, Executive Creative Director, Iris Singapore will judge Ambient & Activation, Billboard, Poster and Print
TAIWAN:
Richard Yu, Co-Founder / Chief Creative Officer, ROCK YU Creative, Taipei will judge Branded Content and Branded Entertainment
THAILAND:
Jon Chalermwong, Chief Creative, audacity Co., Bangkok will judge TV & Cinema and Online Film
Asawin Phanichwatana, Chief Creative Officer, Creative Juice\Bangkok, Bangkok will judge Digital and Use of Social Media & Influencers
