Telstra has launched its latest campaign ‘Better on a Better Network’ via Bear Meets Eagle On Fire, +61 and OMD Australia demonstrating Telstra’s position as Australia’s largest and most reliable telecommunications provider.
The campaign features 26 stop-motion films, each of which focuses on a specific location around Australia and the uniquely idiosyncratic characters who live there and benefit from better coverage. The result is an undeniably Australian series of spots built around the idea that everywhere is better on a better network.
Cast from a wide variety of authentic Australians from all over the country, the characters come to life as everything from father and son krills and blokey wattle flowers, to larping Tasmanian devils and teenage goth cockatoos.
To bring this series to life, BMEOF and +61 partnered with award winning director Jeff Low at Revolver. Low brought on acclaimed animation director Tobias Fouracre, whose experience on Isle of Dogs and Fantastic Mr Fox made the duo perfectly suited to bring the unique production to life.
Says Brent Smart, chief marketing officer at Telstra: “I just love this work. It has the scale to match our network, yet delivers the message with humility and humour and having a bunch of these 15s continually rolling out will make them feel fresh and surprising. Huge thanks to our awesome partners at Bear and +61, who really sweated this. The level of craft and care really shines.”
View the making of film below:
Creative Agencies: Bear Meets Eagle On Fire, +61
Media Agency: OMD Australia
Production Company: Revolver
Director: Jeff Low
Animation Director: Tobias Fouracre
