Computex 2024 is upon us (starts tomorrow) and the PC industry is abuzz with new product launches and announcements for various brands. AMD announced several new Ryzen processors, including the Ryzen 9 9950X touted to deliver the fastest consumer desktop performance. ASUS has also joined the party, unveiling Prime GeForce RTX 40 GPUs under NVIDIA’s SFF-ready program.
ASUS joins NVIDIA’s SFF-ready program with its Prime GeForce RTX 40 GPUs
NVIDIA aims to bring more compact GPUs with its SFF-ready program, which stands for Small Form Factor. The idea is to standardize the products under a set of guidelines, potentially opening up more brand collaborations. ASUS has become one of the first partners of the SFF-ready program. It unveiled the Prime GeForce RTX 4070 SUPER, Prime GeForce RTX 4070, and Prime GeForce RTX 4060 Ti, which comply with NVIDIA’s guidelines.
The new ASUS Prime GPUs are 50mm thick and 269mm long and feature a 2.5-slot design. The company is targeting the products for compact PCs. It offers a triple-fan configuration across the lineup. The GPUs also boast a vented backplate for optimal heat dissipation. The “0db technology” is also part of the package, ensuring zero noise under light workloads. This opens up roads for use in professional environments beyond gaming setups.
ASUS has focused its new Prime GeForce RTX 40 GPUs on functionality over design and aesthetics. The solutions have a minimal design with a black-and-white color scheme and subtle RGB lighting effects. If you are in the market for some flashy GPUs for your gaming setup, these may not appeal to you. However, if you are looking for compact solutions without compromising on power, then you might want to check these out.
ASUS expands its Prime ecosystem of PC DIY components
The new GPUs fit perfectly in ASUS’ Prime ecosystem of PC DIY components. The company already offers a wide range of affordable products for anyone building the PC of their dreams. “The Prime X670E-Pro WiFi, for example, makes for a cost-effective platform for anyone building out a next-gen AMD PC,” ASUS said in a press release just two days before Computex kicked off in Taipei, Taiwan.
The Taiwanese firm hasn’t specified when the new Prime GeForce RTX 40 GPUs will go on sale. All it said is that the GPUs will “hit the shelves very soon.” It will announce the pricing and availability details separately for each market. In some regions, the GPUs come with a free one-month subscription to Adobe Creative Cloud. You will get a month of free subscription even if you are an existing user. Make sure to check if the offer is available in your region.
