Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Heckler’s Top 3…
Rugby Australia: Super Rugby – There’s something in the water
Post-Production Company: Heckler
Production Company: Revolver
Director: Richard Bullock
Creative Agency: BULLOCK
The Power of the Pacific campaign features twenty-four players from twelve teams; stars of the Super Rugby Pacific, and pays tribute to the binding force between the nations involved, the Pacific Ocean itself. And rather than on the field, this spot took the teams to the place that brings them all together- the Pacific. Andrew Holmes led the edit, working with director and conceptualiser, Richard Bullock, before it was time to start the online process- with the Heckler team seamlessly bringing together the water footage shot in Auckland + Byron, and blue screen shots above water.
Tyro: Tyroflage
Post-Production Company: Heckler
Production Company: Scoundrel
Director: Carl Sundemo
Creative Agency: Howatson+Company
Tyro wanted to challenge the Big 4 banks to put better payments, banking and lending solutions in the hands of Australia’s 2.6m small businesses. This campaign leant into this obsession through the positioning ‘Into business big time’ and a suite of TV spots showing Tyro employees absurdly camouflaged into businesses making sure every payment was seamless. Michael Hooli led the edit through Heckler, with Ferg Rotherham on the grade and an online team effortlessly sending talent down corridors and in to all the weird and wonderful places of small businesses.
Movember: The Mo is Calling
Post-Production Company: Heckler
Production Company: Revolver
Director: Matt Devine
Creative Agency: DDB Melbourne
The Mo is Calling, created for last year’s Movember fundraising campaign was a rally cry to unite men through ‘Mo’ pilgrims in the desert. In the film, the not-so-secret society of movers, growers, and party-throwers make up ‘The Order of Mo’, a collective united under the belief that healthier men means a healthier world. With the need to transport the viewer to the deep south of America, the VFX team were put to work, turning the east coast of NSW, to a desert like environment in every shot, whilst creating a levitating Mustache and multiplying people by the hundreds for the pilgrimage.
The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.
