DDB Group Hong Kong has won the creative and social media account for Tiger Brokers’ Tiger Trade trading platform business, following a competitive pitch.
Tiger Trade provides knowledge, innovation and next-generation technology for investors via its real-time trading app offering low commissions. The mobile app has over 2.2 million account holders globally but is relatively new and emerging in the Hong Kong market.
DDB will be responsible for all 2024 communications including strategy and creative for branding, production, promotion and social. The main challenge for the brand is to build awareness and acquire customers in an established market of savvy investors and DDB will be looked upon to assist in building brand presence, expanding reach and increasing appeal.
Lowe Low, senior brand marketing manager at Tiger Brokers (HK) Global Limited, said, “DDB’s unparallelled creativity and strategic brilliance truly distinguished them in the pitch process and it is with immense excitement that we move forward with them. At Tiger Brokers, we believe in pushing boundaries and redefining possibilities, and with DDB by our side, I am confident that we will create ground-breaking campaigns that not only captivate our audience, but also redefine the landscape of our industry.”
Koman Ko, managing partner at DDB Group Hong Kong, added, “We immediately respected Tiger Brokers’ visionary approach and ambition, as well as their collaborative style of working. We can’t wait to get started and help bring Tiger Trade’s superior investment experiences to more Hong Kong people, helping them reach their full potential as investors.”
The pitch win adds to what is shaping up to be a successful year for the agency so far, having been awarded Hong Kong’s Grand Effie, “Best of Show – Agency” at the MARKies Effectiveness Awards, recognised in multiple global creative and effectiveness awards, and also shortlisted for Campaign’s global Creative Agency of the Year award.
