Cheil Worldwide has scooped up a total of nine awards at the 2024 Clio Health Awards.
The global creative network picked up awards for Impulse, an AI-powered speech therapy app for Samsung España, as well as Kundal South Korea’s The Pink Glove campaign.
For Impulse, Cheil WW Spain won two Gold awards; for Innovation (Digital Product Innovation) and Digital/Mobile & Social Media Craft (UX), as well as four Silver awards for Digital /Mobile (Apps), Direct (Digital/Mobile), Creative Use of Data and Design (Human Centred Design) plus Bronze for Digital/Mobile (Emerging Technology).
The Impulse app from Samsung uses AI to help people with speech disorders characterised by stuttering, repetition or prolongations of sounds. The app breaks new ground by taking the proven form of rhythm therapy out of the clinic, putting it on the wrist of users to help improve linguistic fluency at any time, in any situation.
For The Pink Glove campaign with Kundal, Korea’s leading beauty brand, Cheil WW Seoul was awarded Silver in Direct (Use of Product) and a Bronze for Direct (Experience/Activation).
Korea leads Asia’s breast cancer rates and Cheil WW Seoul’s The Pink Glove campaign taps into Korea’s famous beauty routine of weekly Bathhouse visits where scrub gloves are used to address the cultural taboo of discussion breasts; a stigma that prevents communication about self-examination. Simple self-examination graphics printed on Kundal’s ubiquitous scrub glove have resulted in self-examination being embedded in Korean bathhouse culture, sparking for the first time, weekly self-examination amongst Korean women.
Says Malcolm Poynton, global chief creative officer of Cheil: “We’re excited to have such meaningful and innovative work honoured by the Clio Health award juries. Brands have the ability to make a positive impact on health & wellness in society; the scale of both Samsung and Kundal combined with Cheil Worldwide’s constant push to find new and innovative ways to solve major societal challenges makes all the difference.”
