Campaign Brief can reveal that the former M&C Saatchi CCO and CSO have announced a new creative office, designed to deliver exactly what a more complex world demands. Bureau teams world class strategy and creativity as the nucleus of a more progressive creative model and business.
As part of this news they are also delighted to share that international creative powerhouse Jeff Goodby, Founder of GS+P has joined their advisory board.
Says Creative Founder Cam Blackley: “Bureau is a response to what we have been hearing from clients for years. Opting for a strat/creative directorship as the core for more impactful problem solving. We want to partner with brands and people who are also feeling the urgency for change.”
Says Strategic Founder Em Taylors: “We have designed a creative company to truly answer the Big Question we hear from clients: What is my business problem and how will you solve it?
“We are purposefully super senior, purposefully leaner, and purposefully flexible. Mixing brand and digital skills, uniting business and brand thinkers with the ability to shape teams depending on the brief. This model allows us to always have a rock solid foundation but still be bespoke
and importantly, a lot less ‘cookie cutter’”
Adds Jeff Goodby: “I’m really impressed by Cam and Emily’s determination to bring a whole new way of interacting with clients in order to get things right. It’s about time.”
Bureau exists to make things that are as unmissable as the world they live in, says Blackley: “There is no alternative unless you like setting piles
of money on fire.”
Together the pair bring over 40 years of collective experience, dozens of Effies, a D&AD Black Pencil and a Titanium Cannes Lion. All stockpiled at creative hot shops around the globe, including Droga 5 NY & SYD, AMV, AKQA LDN, Leo Burnett, BMF and most recently M&C Saatchi Group.
They worked together for four years at M&C: it’s a pairing that has won 2 Gold Effies in the last 2 years, won The LA Short Film Festival for Tourism Australia’s ‘G’day’ the movie and the honour of most watched TED Talk in 2021 for Minderoo’s Thrive By 5. Plus a Green One Show Pencil and a D&AD Yellow Pencil for Minderoo’s Plastic Forecast announced last week.
Bureau builds bespoke teams for every project, based on the brief and are already working on a brand relaunch and a series of consulting projects.
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Special thanks to M35, Caro Gilroy, Simon Harsent and Limehouse for their expertise in getting the brand up and running.
