Luminous Power Technologies has selected Cheil India as their creative agency of record following a competitive pitch. Cheil India is tasked with an integrated communications mandate to support Luminous Power Technologies in their journey to transform themselves into a sustainable energy solution provider, with cutting-edge technology to boost.
Cheil India has won the mandate for Integrated Strategy, Creative, and Key Campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.
With more than 35 years of legacy in providing innovative energy solutions, Luminous has successfully established itself as one of the most trusted and reliable brands in India. Luminous is one of the pioneering brands in providing solar energy solutions and is on a mission to deliver transformative solutions to its customers through every facet of its solar rooftop solutions journey. Its dedicated R&D and product innovations have led to the introduction of a range of products that will add value to the solar energy sector.
“Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for brand and business, “said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies.
Neeraj Bassi, Chief Growth Officer, Cheil India, said: “We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”
