Every year, a day is set aside to celebrate mothers from all walks of life. Gifts are often purchased to show love and gratitude. But what do moms truly desire? To see their kids get married and start their own families. But, those gifts take time.
GIGIL Philippines has expanded on last year’s campaign line, ‘Some gifts take time. For everything else, there’s Grab,’ the goal was to create a fresh take on the idea. This led to the development of the ‘Instant Delivery’ film.
The film follows a mother visiting her son and pregnant daughter-in-law. To everyone’s surprise, the daughter-in-law goes into labor. And delivers to her husband’s mother the gift she had wanted for Mother’s Day.
Credits
Agency: GIGIL Philippines
Badong Abesamis – Creative Partner
Herbert Hernandez – Creative Partner
Jake Yrastorza – Managing Partner
Leslie Cua – Creative Director
Hope Reyes – Associate Creative Director
Patrise Calumpag – Senior Copywriter
Ronchris Cosme – Senior Art Director
Neil De Luna – Art Director
Riz Guico – Junior Art Director
Hans Dimaguila – Copy Intern
Micco Balana – Group Account Director
Adel Clemente – Associate Account Director
Abi Reyes – Account Director
Chill Coronel – Account Supervisor
Kitkat Galvez – Account Manager
Nanais Hernandez – Senior Strategic Planner
Production House: Arcade Film Factory
Marius Talampas – Director
Sasa Pascual – Producer
Denise Elizon – Producer
Client: Grab
Sulin Lau – Regional Head of Marketing & Brand
Joanne Chong – Marketing Executive, Regional Brand & Partnerships
Puilin Ngeow – Marketing Manager
Mindy Yap – Head of Regional Brand & Partnerships
