11 countries and regions in Asia Pacific have collected 22 Gold Pencils, 19 Silver, 38 Bronze, and 162 Merits in The One Show 2024. The top performing agencies in APAC were Dentsu Inc. Tokyo and VML Australia Melbourne, who led the region with five Gold Pencils each, and TBWA\Hakuhodo Inc. Tokyo won three Golds.
The announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
The One Show 2024 Gold Pencil winners in APAC are as follows.
Japan
• Dentsu Inc. Tokyo “The Sacred Dirt” Asahi Television Broadcasting Corporation in Design, Posters – Series
• Dentsu Inc. Tokyo “My Japan Railway” for JR Group in Design, Promotional – Physical Items
• Dentsu Inc. Tokyo “My Japan Railway” for JR Group in Design, Craft – Art Direction
• Dentsu Inc. Tokyo “My Japan Railway” for JR Group in Print & Promotional, Craft – Art Direction
• Dentsu Inc. Tokyo “Reach for the Summit” for The Hokkoku Shimbun in Design, Craft – Art Direction
• SIX Inc. Tokyo with good design company Tokyo “A Train of Memories” for Sotetsu Holdings in Moving Image Craft & Production, Special Effects – Single
• Spoon. Tokyo with Dentsu Inc. Tokyo “Scuffing Song” for Otsuka Pharmaceutical Co., Ltd. in Moving Image Craft & Production, Animation – Single
• TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo, Robot Communications Inc. and KMCgroup Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd. in Design, Packaging – Sustainable
• TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo, Robot Communications Inc. and KMCgroup Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd. in Design,Innovation – New Ideas in Design
• TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo, Robot Communications Inc. and KMCgroup Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd. in IP & Product Design, Innovation – New Ideas in IP & Product Design
Australia
• Revolver x Somesuch Sydney with The Monkeys Sydney, Revolver Sydney and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Writing – Single
• The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Branded Entertainment, Music Videos
• VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Effectiveness, Single Region or Market – Consumer / Brand
• VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Use of Data, Innovation – New Ideas in Creative Use of Data
• VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Health & Wellness, Creative Use of Data
• VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Health & Wellness, Promotional Items
• VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Out of Home, Innovation – New Ideas in Out of Home
China
TBWA\Media Arts Lab Shanghai with The Mill + TRAFIK + RadicalMedia “Shot on iPhone Little Garlic Chinese New Year” for Apple in Branded Entertainment
Singapore
• VML Singapore with For the Right Reasons Amsterdam, Prism South Africa Sandton and Sixieme Son APAC Pte Ltd Singapore “Change the Angle” for Lux in Public Relations, Innovation – Use of Media in Public Relations
South Korea
• Cheil Worldwide Seoul with Cheil UAE Dubai, TOV Inc. Seoul and Tribal Aotearoa Auckland “Try Galaxy Fold Experience” for Samsung Electronics in Interactive & Mobile Craft, UX / UI – User Experience / CX / DX
Taiwan-China
• Leo Burnett Taiwan Taipei with Fish Film Productions Taipei “Paper Organs” for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center in IP & Product Design, Products for Good
Thailand
• Lazada Bangkok for its own “An Unnecessary Love Story” in Brand-Side / In-House, Branded Content
The count of The One Show 2024 Pencil and Merit wins for APAC, by country, is as follows.
Australia: 7 Gold, 5 Silver, 14 Bronze, 39 Merit
Mainland China: 1 Gold, 3 Silver, 22 Merit
Hong Kong-SAR: 1 Bronze, 3 Merit
India: 3 Silver, 3 Bronze, 22 Merit
Indonesia: 1 Bronze, 2 Merit
Japan: 10 Gold, 6 Silver, 9 Bronze, 17 Merit
Malaysia: 2 Merit
New Zealand: 1 Silver, 4 Bronze, 5 Merit
Philippines: 3 Merit
Singapore: 1 Gold, 2 Silver, 3 Bronze, 22 Merit
South Korea: 1 Gold, 7 Merit
Taiwan-China: 1 Gold, 1 Bronze, 4 Merit
Thailand: 1 Gold, 2 Silver, 2 Bronze, 14 Merit
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 17, at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.
See Asia’s Silver and Bronze Pencils by country below;
Japan
Silver
• DENTSU INC. Tokyo ‘DEPARTURES TO COUNTLESS FUTURES’ for NIKKEI/The Hoshi Awards in Print & Promotional
• DENTSU INC. Tokyo ‘MY JAPAN RAILWAY’ for JR GROUP in Design
• DENTSU INC. Tokyo ‘Reach for the Summit’ for THE HOKKOKU SHIMBUN in Design
• SIX inc. Tokyo ‘Play Has No Limits feat. King Gnu’ for Sony Interactive Entertainment / PlayStation in Gaming
• SIX inc. Tokyo ‘A Train of Memories’ for Sotetsu Holdings in Film & Video
• TBWA\HAKUHODO Inc. Tokyo ‘SHELLMET’ for Koushi Chemical Industry Co., Ltd. in IP & Product Design
Bronze
• Dentsu Digital Inc. ‘Masahiro Maruyama.com’ in Design
• Dentsu Digital Inc. ‘MY JAPAN RAILWAY’ for JR GROUP in Experiential & Immersive
• Dentsu Digital Inc. ‘MY JAPAN RAILWAY’ for JR GROUP in Interactive & Mobile Craft
• Dentsu Digital Inc. ‘Driving Sun — Rally Japan 2023’ in Design
• Dentsu Digital Inc. ‘beautiful panic’ for The Ad Museum Tokyo in Design
• SIX inc. / Tokyo ‘WILD MOMENT’ for TOYOTA MOTOR CORPORATION in Design
• SIX inc. / Tokyo ‘A Train of Memories’ for Sotetsu Holdings in Moving Image Craft & Production
• TBWA\HAKUHODO Inc. Tokyo ‘ProPILOT MOP’ for Nissan Motor Co., Ltd. in Direct Marketing
• TBWA\HAKUHODO Inc. Tokyo ‘SHELLMET’ for Koushi Chemical Industry Co., Ltd. in Creative Effectiveness
Singapore
Silver
• VML Singapore ‘Change the Angle’for Lux in Creative Effectiveness
• VML Singapore ‘Change the Angle’ for Lux in Health & Wellness
• MullenLowe Singapore ‘As Close as You Can Get – Concert’ for PRISM+ in Film & Video
Bronze
• Kinetic Singapore ‘School of Tomorrow’ for DesignSingapore in Design
• BLKJ Havas ‘Guide Play’ for JBL in Gaming
• MullenLowe Singapore ‘As Close as You Can Get – Concert’ for PRISM+ in Film & Video
India
Silver
• Leo Burnett India ‘The Biochar Project’ for Lay’s India in IP & Product Design
• Leo Burnett India ‘Lay’s Smart Farm’ for Lay’s India in Interactive, Online & Mobile
• Ogilvy India ‘Vi Human Network Testing Network’ for Vodafone Idea Ltd. in Out of Home
Bronze
• Brand David Communications Mumbai ‘The Sweet Truth’ for Colgate Palmolive India in Film & Video
• Leo Burnett India ‘IKEA SKIP ADS THAT SAVE TIME’ for IKEA in Film & Video
• Leo Burnett India ‘Oreo #BringBack2011’ for Oreo in Creative Effectiveness
China
Silver
• T-Change Design Studio / Nanjing ‘Sunny Days’ for Lingnan Art Publishing House in Design
• TBWA\Media Arts Lab Shanghai ‘Shot on iPhone Little Garlic Chinese New Year’ for Apple in Film & Video
• TBWA\Media Arts Lab Shanghai ‘Shot on iPhone Little Garlic Chinese New Year’ for Apple in Moving Image Craft & Production
Thailand
Silver
• Wolf BKK ‘The Air Drummer’ for Robinson Department Store in Film & Video
• VML Bangkok ‘Boonthavorn Live Our Way’ for Boonthavorn in Film & Video
Bronze
• Wolf BKK ‘The Air Drummer’ for Robinson Department Store in Branded Entertainment
• Edelman Bangkok ‘Dove Let Her Grow’ for Unilever / Dove in Public Relations
Hong Kong
Bronze
• Ogilvy Hong Kong ‘Undercover’ for Women Helping Women Asia in Radio & Audio-First
Indonesia
Bronze
• INNOCEAN Indonesia ‘Yellow Canteen’ for Dulux in Experiential & Immersive
Taiwan
Bronze
• Leo Burnett Taiwan ‘Paper Organs’ for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center in Experiential & Immersive
