Bidyanondo, a leading NGO in Bangladesh, has teamed up with Asiatic MCL Bangladesh to launch the “Election Poster Notebook.” The campaign repurposes millions of election posters into reusable notebooks for disadvantaged children. This innovative initiative addresses both environmental degradation and the lack of educational resources for marginalized youth.
During election seasons in Bangladesh, streets are flooded with over 75 million election posters, contributing to environmental clutter. Bidyanondo saw an opportunity in this surplus material and mobilized volunteers to collect and repurpose the posters into high-quality notebooks. Unusable posters were shredded and recycled into paper.
The campaign collected over 100,000 election posters, resulting in the distribution of 11,200 notebooks to underprivileged children. Political parties donated an additional 920,000 posters, potentially yielding over 90,600 more notebooks. In just two days, Bidyanondo and local authorities efficiently removed election posters across the country.
The campaign gained international attention, generating over 33,500+ USD worth of organic PR. Kishor Kumar Das, Founder of Bidyanondo, expressed gratitude for the overwhelming support, emphasizing the campaign’s focus on education and sustainability.
Bidyanondo’s Election Poster Notebook campaign showcases a new standard for social and environmental responsibility. As global communities prioritize inclusive development and sustainability, initiatives like this inspire change and offer hope for a brighter future.
View the case film on Vimeo below or click here to view it on Bestadsontv.
Credits
Agency: Asiatic MCL
Managing Director: Ferdous Hasan Neville
Executive Creative Director: Mohammad Akrum Hossain
VP, Client Service & Executive Business Director: Manas Paul
Senior Creative director: Md. Abdullah Al Rana
Account Director: Rifat Hasan
Client service Supervisor: Farah Asgharx
Client service Executive: Adnan Aftab
Associate Creative Manager: Zayed Mubin
Senior art director: Md. Tahidul Islam
Senior Visualizer: Md Azizul Haque
Copywriter: Farzana Yesmin Mukta
Senior Web Developer: Md Tanzib Hossain
Senior Visualizer: Shahida Arobi
Production : A-Minor Studio
