BOOMER, a Mars Wrigley India brand, has launched this latest spot for BOOMER Jelly on Top with DDB Tribal India. The TVC features Indian cricket star, Jasprit Bumrah, who promises viewers a delightful showcase of fun and flavor and delivering on the brand promise of “Har Pal Fun Kar.”
The primary packaging of BOOMER Jelly on Top features a transparent design, showcasing the combination of jelly and gum within, making it visually appealing. This product delivers on the brand promise of “Har Pal Fun Kar” enhancing every moment with its unique and enjoyable consumption experience.
The TVC highlights the wobbling effect of the jelly as it blends seamlessly with the soft gum. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of BOOMER Jelly on Top.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, expressed his excitement about the new launch, stating, “Since its launch 30 years ago, BOOMER has become synonymous with Bubblegum and Fun. BOOMER Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”
Iraj Fraz, Creative Head, DDB Tribal said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”
BOOMER Jelly on Top is set to hit store shelves nationwide, offering consumers a deliciously fun way to enjoy their favorite gum. With its innovative combination of flavors and textures, BOOMER® Jelly on Top is sure to become a staple in households across India, bringing smiles and moments of enjoyment to every chew.
Credits
Creative: Rahul Mathew, Iraj Fraz, Debasish Mondal, Dhruv Tiwari, Babith Menon, Ashwini Mishra, Akansha Mitra, Harshita Chauhan, Ojaswi Bindal, Ratin Haldar
Business: Ashutosh Sawhney, Vineet Kindra, Tanishtha Kaura, Mayurakshi Chatterjee, Aparna Rastogi, Sukriti Chawla
Strategy: Surbhi Arora, Ishant Gulati and Akshita Arora
Films: Kriti Khandelwal
Production House: Corcoise Films
Director: Vishwesh Krishnamoorthy
