Vivo has announced ‘BlueImage’, a new branding for its camera tech. This new branding will likely debut on the Vivo X100 Ultra. Vivo did not confirm that at all, but the timing of this announcement fits.
Vivo has announced ‘BlueImage’, its new branding for camera tech
The Vivo X100 Ultra is rumored to arrive next month. That phone will become the company’s new flagship handset. It is expected to have an even more compelling camera setup than the Vivo X100 Pro.
BlueImage will include tech like the V-series of imaging chips. The latest of which is the Vivo V3, and it was utilized in the Vivo X100 series of phones. It will almost certainly be included in the Vivo X100 Ultra too.
On top of that, Vivo has a ton of image processing algorithms, which will be a part of BlueImage too. Well, basically anything you can think of photography-wise will be included here, as long as it comes from Vivo.
Now, it is worth noting that Vivo has also been a long-term partner of ZEISS. ZEISS provides its optics for Vivo’s phones, along with its expertise in all camera-related fields. That managed to help Vivo become a rather sought-after name when it comes to smartphone photography.
Vivo & ZEISS will continue their partnership, and “enter a new chapter”
What’s more, Vivo and ZEISS will continue their partnership. In fact, the two companies will co-develop lenses for Vivo smartphones. Vivo’s VP in charge of Branding and Marketing, Jia Jingdong, promised that the cooperating will “enter a new chapter”.
With that in mind, The Vivo X100 Ultra is the phone in focus here. Vivo still hasn’t confirmed its name, but it will almost certainly carry this name. One of the most prominent tipsters in the business did confirm it. A company’s exec also said that an upcoming phone will be a “professional camera that can make calls”.
The Vivo X100 Ultra is expected to have four cameras on the back, led by the Sony LYT-900, the company’s 50-megapixel 1-inch type sensor. A 200-megapixel periscope telephoto camera (4.3x optical zoom) is also expected.
