TBWA\Media Arts Lab, the bespoke agency for Apple, has brought home 10 Golds across 8 different campaigns at the 60th International ANDY awards. Apple was also recognized as ‘Brand of the Year’ for achieving the highest number of wins across the most varied campaign executions.
Among the most awarded campaigns is Apple’s heartwarming holiday film “Fuzzy Feelings” — which seamlessly blended live-action with stop motion and Apple’s Shot on iPhone campaign “The Invincibles”, featuring tripod animals and disabled dogs whose lives change thanks to the cutting-edge LIDAR technology, which is available on every iPhone 15. Each campaign won two Golds in the Idea and Craft and Idea and Reset categories, respectively.
The accolades received by Apple and TBWA\Media Arts Lab stretch across campaigns created in Los Angeles, London, Mexico, and China. Apple’s Privacy campaign “Waiting Room,” and Apple Watch “Another Birthday,” won Gold in Idea, and AirPods “Quiet the Noise,” Made on iPad with David Hockney “Bigger Christmas Trees,” Shot on iPhone campaign for Chinese New Year “Little Garlic” and Shot on iPhone Film “Huracán Ramírez vs. La Piñata Enchilada,” won Gold in Craft.
Apple was awarded for work across its whole suite of products, each campaign demonstrating how the devices help protect your privacy on iPhone, save lives with Apple Watch, enhance accessibility with LiDAR technology on iPhone, and inspire creativity with iPad.
The ANDY Awards, organized by The Advertising Club of New York, is one of the advertising industry’s most prestigious honors, recognizing creative excellence in advertising globally since 1964, through the following lenses: idea, craft, reset, and bravery. The show is known for its rigorous judging process, which involves leading industry experts awarding work with one level of award: Gold.
Brent Anderson, global chief creative officer, TBWA\Media Arts Lab, said: “At TBWA\Media Arts Lab, the constant aim is to create cultural and business impact across all Apple products and all lines of the Apple business. Apple being named Brand of the Year at the International ANDY Awards alongside winning across such a wide range of work is gratifying and humbling. I am immensely proud of the collaborative effort across multiple Media Arts Lab offices and teams that went into creating these campaigns. These wins just further fuel our passion to continue creating groundbreaking work for Apple across the globe.”
Here is a summary of the 2024 ANDY Awards for TBWA\Media Arts Lab:
Gold in Idea for “Fuzzy Feelings” – Apple’s 2023 Holiday Film
Gold in Craft for “Fuzzy Feelings”
Gold in Craft for Little Garlic
Gold in Craft for “Made on iPad / Bigger Christmas Trees”
Gold in Reset for Shot on iPhone “The Invincibles”
Gold in Idea for the Shot on iPhone campaign “The Invincibles”
Gold in Craft for AirPods “Quiet the Noise”
Gold in Idea for “Another Birthday”
Gold in Idea for Apple’s Privacy Campaign “Waiting Room”
Gold in Craft for Huracán Ramírez vs. La Piñata Enchilada
