Apple’s has launched its latest “Relax, it’s iPhone” film in India created via TBWA\Media Arts Lab Singapore which puts iPhone 15 through a durability test like no other — tossing, turning, and tumbling around in the back of a rickshaw — to demonstrate its tough build quality.
Launching in the midst of cricket season, the campaign reminds fans that they can watch their favorite game without missing a beat or worrying about damaging their iPhone. From hard bumps to sharp turns, iPhone survives the chaos of a particularly bumpy rickshaw ride, proving that it is dependably durable even on the roughest commutes.
iPhone 15 features a back glass with a custom dual ion-exchange process and an aerospace-grade aluminum enclosure, which help make iPhone 15 incredibly durable. The Ceramic Shield front cover is tougher than any other smartphone glass, and with a water- and dust-resistant design, iPhone lasts and holds its value longer than any other smartphone. Additionally the fast and efficient A16 Bionic chip brings proven performance to iPhone 15, powering the Dynamic Island, computational photography capabilities, and more. The powerful 48MP Main camera enables super-high-resolution photos, while the 2x Telephoto option gives users a total of three optical zoom levels. Next-generation portraits on iPhone 15 feature sharper detail, more vivid colors, and improved low-light performance.
The campaign will air on broadcast and will also appear on digital pre-roll, TVO, and social media.
Credits
Agency: TBWA\Media Arts Lab Singapore
Production company: Nirvana Films
Editorial Company: Sally’s Studio, Heckler Singapore
Finishing: Heckler Singapore
Director: Prakash Varma
Music: “Buckle Up” by CHAII, Sam Bruno, Don Electron
