In an effort to raise awareness and awaken the Filipino’s sense of justice on the tragic but very real social issue, DDB Group Philippines and the Philippine Commission on Women (PCW) have joined forces to unveil a powerful narrative that delves into the darkest corners of society, shedding light on the harrowing plight of 1 in every 100 Filipino children who suffer from abuse.
In these two films, viewers are transported into the heart-wrenching lives of those who have endured unspeakable horrors at the hands of their abusers. Through hard-hitting storytelling and passionate filmmaking inspired by true stories and driven by a unified call for action and change, the tales have captured the raw emotion and stark reality of their experiences, hoping to leave audiences not only stunned but also deeply moved.
“Every frame of these films are testament to the strength and courage of survivors,” said Diane Chua, Managing Director at Tribal Worldwide Philippines a DDB Group Company. “Their stories may be painful, but they are essential in shining a light on the pervasive issue of abuse, often perpetrated by people they love and trust, igniting a collective call to action. These are not just ‘family matters’; abuse is a public issue we, as a nation, should resolve.”
From the innocent child whose trust is shattered by those meant to protect them, this narrative exposes the sinister truth lurking beneath the surface of society. It is a reminder that abuse knows no boundaries, affecting individuals from all walks of life and leaving scars that may never fully heal.
“We cannot turn a blind eye to the suffering of our fellow Filipinos,” says Atty. Khay Ann C. Magundayao-Borlado, OIC at PCW. “It is our collective responsibility to stand up against abuse in all its forms and create a safer, more compassionate society for future generations.”
As the films progress and the truth sinks in, viewers are left with a newfound sense of justice and determination to be agents of change in their communities. “We are calling on individuals, organizations, and policymakers alike to join forces in the fight against abuse and ensure that every Filipino has the opportunity to live a life of dignity and free from fear, be brave souls who find the courage to speak out and seek justice,” cries Atty. Magundayao-Borlado.
Ultimately, the films aim to drive real action and rewrite the narrative, inspiring viewers to rise up and build a future where abuse is no longer tolerated, and these acts are reported so no more children are harmed.
To view the educational films, click here.
Credits
DDB GROUP PHILIPPINES
Group Chair and CEO: Gil Chua
Group Culture Officer: Anna Chua Norbert
Group CFO: Judd Balayan
TRIBAL WORLDWIDE PH
Managing Director: Diane Chua
Managing Partner: Reg Cabanban
ECD: Dan Pambid
CD: Sam Ramos
CD: KC Bathan
Copywriter: Hannah Bernabe
Art Director: Daph Siasoyco
Social Media Director: Drei Penaranda
Social Media Manager: Pam Vasquez
Strategy: Marie Adriano, Pedro Dispo
PHILIPPINE COMMISSION ON WOMEN
Nevicshky Calma (Head, Social Marketing Section)
Jon Paolo Barcelona (Information Officer)
Honey Castro (Chief, Corporate Affairs and Information Resource Management Division)
Atty. Khay Ann C. Magundayao-Borlado (OIC, PCW)
KERPLUNK! STUDIOS & PRODUCTIONS, INC.
Errol Apacible
Miguel Concepcion
PLANB PRODUCTION AGENCY
Producer : Janet Liong, Mikhaill Besa
Sound Engineer: Alvin Lacerna
Caster: Ejen Brian Vicente
DISSIDENT
Trissy Gopez – Exec. Producer
JP Gopez – Director
Manman Angciso- AD
Peter Frac – DOP
Daniel Payumo – Gaffer
Danniel Pilares – AC
Connie Valera – PD
Chesca Pagulayan – PM
Arman Montallana – LM
Rish Lagdameo – PA
Color – Dia Magsaysay
Editors – Rex Villamor, Edison Sta. Ana
Makeup – Jen Flores
Hair – Edgardo “Liglig” Soliman
