At the end of the 1990s, gaming radically changed the habits of many young people, establishing itself as a rupture phenomenon compared to classic bar entertainment with table football and pinball machines. A few decades later, the mobile phone invaded modern society, becoming the third hand of practically every living being and the indispensable tool to stay connected to a society traveling at a supersonic pace. Finally, the global (and unexpected) success of ChatGpt transported us into the age of artificial intelligence and prompts, tools that can solve any human doubt or perform complex tasks in seconds.
However, what do gaming, mobile, and artificial intelligence have in common? The three great phenomena of rapid technological evolution at the turn of the 20th and 21st centuries have the user and, more precisely, personalization as their common vector. Without adapting a video game, a smartphone, or an AI service to the different demands of users, we would not be able to define them as global phenomena, because the user is always at the center of the world and consequently at the center of this digital society.
These three factors come together perfectly in modern gambling. Online gambling is one of the most popular segments of the complex iGaming universe, involving millions and millions of users every day. The smartphone is almost supplanting the classic desktop computer and laptop as the main device for online gaming. Finally, artificial intelligence has become the link that allows optimizing the perfect symbiosis that has already been established between gaming and mobile, as it is able to maximize the customization of the platforms that host the games most appreciated by gamblers.
The complex dynamics that govern the functioning of artificial intelligence have the capacity to support software houses and game operators in the production of new titles, which are launched on the market after careful processing of an immense amount of data on players’ interests and preferences. At the same time, after the first step of satisfying the needs of specific targets, artificial intelligence goes further and acts more deeply based on our browsing habits. The final result of this optimization process is a catalog of games customized according to our preferences, which will be displayed every time we access the online casino we are registered with and on which we have spent time over the past few months.
A study on the impact of artificial intelligence on online casinos, published this month by the editorial staff of Giochidislots, confirms what we said in this article, and adds further details. Firstly, AI-induced customization creates a more immersive gaming experience, increases the rate of interaction and consequently the time a user spends on a site. The end result of this process is a growth in the degree of loyalty, an overall increase in bets, and consequently in the annual turnover of the operator that has implemented this technology in the workings of its gaming platform.
This customization process of a gaming platform’s offer is the result of a complex process that also includes the analysis of new dominant trends in gambling for the development of ad-hoc titles and, above all, the configuration of the offer for users connecting to the gaming platform via smartphones and tablets. This aspect is critical, as the mobile user must have the same customized offer as desktop users, the same graphics, the same sound, and excellent gameplay.
The integration of artificial intelligence into gaming and mobile device use has led to unprecedented customization, creating tailor-made experiences that respond to the needs and desires of each individual user. This process of deep personalization has not only enriched the gaming experience, making it more engaging and satisfying but has also set new standards for the digital entertainment industry, pushing the limits of what is possible through technology. In this dynamic environment, the user remains at the center of the digital universe, attesting to how technological evolution continues to mold and be molded by our interactions, preferences, and behaviors.
