Making travel more colourful than ever, American Tourister, in partnership with Blak Labs Singapore, has released their latest campaign, “L-POP. LIVE THE FLAVOUR”. This collaboration celebrates the launch of American Tourister’s exclusive Chupa Chups collection.
“J-POP had its moment. K-POP shook the world. Now, it’s time for L-POP,” says Douglas Goh, Head of Creative Asia Samsonite & Middle Asia. “With Chupa Chups lollipops and American Tourister luggage, this presents an opportunity for travellers to live in the moment, embracing every flavour of life and translating it into a colourfully zestful music video.”
“Each taste of a Chupa Chups encapsulates brand love, transporting one on a delightfully sweet trip,” says Koh Hwee Peng, Creative Partner, Blak Labs.
The campaign, unfolding in a dreamy candy store, mirrors this sentiment through the American Tourister’s x Chupa Chups collaboration. “Our vision to make every journey a flavourful adventure was made possible with Kenny’s choreography from Wonderwerks.”
For those looking to live the flavour, the Chupa Chups luggage collection is available in an assorted lineup ranging from luggage to travel bags and accessories.
The campaign began running Asia-wide from the last week of February 2024.
