Bestads Six of the Best Reviewed by Tim Gordon, CCO and partner, Zulu Alpha Kilo, New York – togetherbe

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Tim Gordon, chief creative officer and partner at Zulu Alpha Kilo, New York.

BEST TV
Winner: Stok’d ‘Cliffside Bookstore‘. I am a sucker for clever advertising and this one certainly fits the bill. While everyone might not get the context right away, once you know that in Canada there are tight restrictions on how to market cannabis shops this campaign becomes wonderfully inventive. I also appreciate the delivery of the bookstore spokesman and the restraint the writers took to infuse the dialogue with just enough marijuana innuendo without being cringy. Makes you want to watch again. READ ON…