“Evolution of Motion Array From Start-up to Industry Leader”

“Evolution of Motion Array From Start-up to Industry Leader”

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Motion Array is one of the best and largest preset and video template sources to cater to all your major editing software like After Effects and Premiere Pro. It’s also the most affordable digital asset available for both professionals and beginners. Let’s find out why several video editors choose to work with this digital assets platform to create their content.

History

This platform was started back in 2013 by Tyler Williams and it has been growing continually ever since. The main idea was that; this digital media assets platform would offer a one-subscription service for everything including audio and graphics. Tyler Williams began by creating stock animations for the motion graphics studio where he was working during that time.

After that, he branched out making After Effects templates and then came up with the idea of a platform to allow you to download and edit after-effects to suit your project. The business in partnership with Eri Levins grew through selling the templates made to other sites and with the help of the profits, he invested in his site known as Motion Array.

After nine years, they decided to sell the business to an Israeli-based company known as Artlist which is a creative technology company that offers royalty-free digital content. Apart from this digital assets platform, Artlist also owns FXhome and Artgrid.

Evolution

This digital assets library has been growing every day and more significant changes have been made to the platform since inception.

Initially, this digital assets library focused on video templates but after some time, it expanded its services to include four other tools that significantly help in your creative project. The tools available include:

Premiere Pro Presets Plugin: It offers pre-configured settings on different video effects. This makes it easier for beginners to have professional-looking outcomes.

Collaboration Tool and Video Review: This feature helps several people review your video project and give real-time feedback.

Adobe Panel Extension: It incorporates the asset library directly into Adobe software. This eliminates switching between your editing software and browser.

Website Portfolio Builder: This helps in creating a professional portfolio to showcase your projects online.

There before, this digital assets platform was for video templates mainly. After development and improvement, this platform now has a huge library with over one million assets.

This platform has greatly improved its search functionality. There before, users had limited search options, but presently you can filter by categories, application version, etc.

This digital assets library subscription has significantly evolved. Originally, the platform offered a few assets for a fee. Presently, with a single affordable subscription, you’ll have unlimited access to several assets including plugins and templates.

An organized download system makes the platform the best and different from others. After downloading assets, you’ll get them neatly packed into folders labeled as Help Files, Project File, Fonts, etc.

This platform is trusted and endorsed by Disney, Fox, ABC, BBC, Sony, Discovery, etc. This explains more about its credibility and assets quality it offers.

How Licensing Works

This platform library provides a complete usage license for active members (paid subscription). If your subscription is up-to-date, then you are free to add as many assets as you can from the library to your projects since all is covered. Moreover, if at a given point you decide to terminate your membership, your completed projects will still be covered for life. However, when you need to use more assets for new projects, you will require an active membership (paid).

Competitors

One of the main rivals of this digital assets platform is the Storyblocks. It’s a popular site for stock footage with an impressive library asset of over 1.5 million including video, photos, audio, templates, and motion backgrounds. In addition, the Storyblocks platform also features free access known as Maker. However, Motion Array is much cheaper, unlike Storyblocks and it’s library is small but has a huge variety of Premiere Pro plugins and a bigger variety of assets making it the most suitable for several creators and it’s an easy-to-use this tool.

The Artgrid platform is owned by the same company Artlist. Artgrid platform offers a stock footage service. Its footage quality is better compared to several other platforms and it comes in different formats. However, its subscription cost is much higher compared to Motion Array. The Artgrid platform offers only stock footage, unlike Motion Array which offers several digital assets. Artgrid is the best platform for those who just require videos but for those who need other assets apart from videos, Motion Array is a suitable choice.

Envato offers almost the same assets as Motion Array. It’s an all-in-one site for stock videos, templates, audio, graphics, sound effects, etc. Both of these offer full royalty-free usage and unlimited downloads for any project.

Envato is low-priced when you purchase an annual subscription. However, it’s more expensive than Motion Array when purchased by the month. In addition, Envato has several design elements, including illustrations, fonts, icons, and textures while the other is more into video creation hence it has less emphasis on ‘static’ design elements.

Envato has been around for a long unlike the other, therefore, it features a more extensive library. However, Motion Array’s digital assets are more useful to video creators, since they feature several video assets.

Motion Array also offers valuable tools like Adobe software extension and Review function which Envato doesn’t have. Envato Elements features a huge assets library, but Motion Array features better quality, more variety, and easy licensing.

Envato will properly cater to your design needs while Motion Array will offer the best solution to the video creator.

Pros

  • Offers access to unlimited downloads
  • Features enormous library assets (over one million)
  • Affordable subscription plan
  • Constantly growing library
  • Has a user-friendly interface

Cons

  • Only members with active subscriptions can download assets in new projects

Conclusion

This digital assets library is the best choice since it bundles all possible media types under a single platform. This helps eliminate the need to have several different platform memberships since you’ll have a single place where you’ll find all the digital assets you require.




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My Miranda cosgrove is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, Miranda cosgrove brings a unique blend of creativity and accuracy to every piece.

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